Top TV Trends at CES 2013

January 30, 2013
By Yun Ting

At the 2013 International Consumer Electronics Show (CES), the world’s top TV makers are battling to see which type of TV, supporting which type of technology will win the battle for a place not only in the average consumer’s living room but also that of the high-end consumer.

Some brands, such as Samsung, are hedging their bets by launching new LED, LCD, OLED and plasma screen TV sets, while Panasonic, Sharp and Sony are focusing as much on using their own proprietary technologies to improve current TV resolution and performance as they are  building  on larger and larger displays at increasing prices.

Back to the present – Dominic Proctor, president of GroupM, reflects that CES now rivals the Cannes Lions in terms of interest to the marketing and media world – and recent data from eMarketer shows that 26.8 million (22% of the total) US households are currently active users of connected TV, with a projection that 43% will be actively using them by 2016. The industry is clearly transforming quickly – and the recent glut of media retailers entering administration after failing to embrace internet-based media consumption demonstrates that all of us, from broadcasters to advertisers and brand owners, must continue to adapt in order to survive and thrive.

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